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People are accusing Pharrell Williams of cultural appropriation over his new Adidas line inspired by a Hindu festival
Business Insider3/13/2018 12:22:32 PM

Kevin Winter/Getty Images

  • Pharrell Williams and Adidas released new Holi-inspired line of color-splattered sneakers and apparel.
  • Holi is a Hindu spring festival that celebrates love, colors, fertility, and the victory of good over evil.
  • Now the musician and apparel brand are being accused of cultural appropriation over the collection, which is named Hu Holi.
  • A Hindu statesman wants Adidas to change the collection's name.
  • Items in the collection cost between $40 and $300 and are still for sale.


Pharrell Williams and Adidas are being accused of cultural appropriation over a new line of sneakers and apparel that were apparently inspired by Holi, a Hindu spring festival that celebrates love, colors, fertility, and the victory of good over evil. 

Adidas

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